Price for profit and perceived value — not by guesswork or rigid formulas. Straight from Section 1 of the Playbook.
Before a single number, decide where your brand lives. Pieces at $20 and $300 in the same shop just confuse your customer.
Everything that physically goes into one finished piece. Be honest — the small things are where the money leaks.
The number most designers quietly set to zero. Include design time, not just assembly.
"I priced my bracelets at $65 — and they sold."
Eighty percent were wood beads. A strict formula said $45. But the designs were unique, so people gladly paid more. That extra is the cool tax — and it's real.
Formulas are your floor, not your ceiling. Start with the formula as your base. Unique, can't-find-it-anywhere design earns more. Test a few pieces higher — the market will tell you.
Your current price for a piece like this. No judgment — this is just data.
Everything above is for selling straight to your own customers. Boutiques buy at about half of retail — so if you ever want to be stocked, your retail price has to be double what you'd be happy accepting from a store, and you have to build that room in from the very start.
Pricing built for wholesale is its own formula — Section 1, page 14.
Raise the value — don't drop the price.
Inside, you'll learn how to confidently price your jewelry, market your business, find more customers, launch collections, sell wholesale, and avoid expensive mistakes I've already made over the past 17 years.
See what's inside the Playbook →Created by Monica Warren, who's spent 17 years building a jewelry business, selling in Nordstrom Pop-Up Shops, and growing a community of 30,000+ jewelry lovers. Follow along at @prettyperfectstyle_